# Hot Rocks: 18 investor meetings booked through targeted outreach.

*Investment*

High signal investor outreach for Hot Rocks, plus a web build to match. We put 18 qualified investor meetings on the calendar.

## Challenge

Hot Rocks needed to reach the right investors, and the middle of funnel was not converting the interest being created.

## Approach

- High signal investor outreach to the right decision makers
- A full website rebuild that Provena designed and shipped at hot-rocks.co.uk
- A conversion focused site that turns outreach into booked meetings

## Results

- 18 investor meetings booked
- A redesigned, conversion focused site that turns outreach into meetings

> We needed to reach the right investors and convert the interest we were creating. Provena booked the meetings and rebuilt the site that turns them into conversations.
> — Founder, Hot Rocks

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Source: https://www.provena-ai.com/case-studies/hot-rocks