# SellMyRide: 38 booked meetings in 44 days, $1.4M in pipeline.

*Automotive · Marketplace*

SellMyRide had been trying to break into the dealer market for months. We built and ran the outbound system that put them in front of qualified dealers fast.

## Challenge

SellMyRide needed to break into the franchised and independent dealer market cold, with no warm introductions and a buyer that ignores generic vendor pitches.

## Approach

- Built the outbound system across cold email through Instantly and LinkedIn
- Targeted dealer principals and used car acquisition managers by role
- Sequenced and personalised at scale, leading with a store level hook
- Qualified replies fast and booked the meeting while interest was high

## Results

- 38 booked dealer meetings in the first 44 days
- $1.4M in pipeline generated
- A system that keeps producing dealer meetings every week

> Before Provena we were searching for a reliable channel for top of funnel, and this gave us that.
> — Founder, SellMyRide

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Source: https://www.provena-ai.com/case-studies/sellmyride