Pricing and cost model

Price the whole go to market system, not one software subscription.

Provena engagements are custom scoped. This page explains what goes into the scope and gives startup teams a transparent way to compare a managed partner with the complete cost of building internally.

The direct answer

Provena prices each implementation after discovery.

There is no honest universal fee for a company targeting 300 named accounts and another targeting a national market across several channels. Provena defines the market, qualification standard, channels, volume, conversion work and reporting responsibility first. The written proposal then states the exact fee, term, deliverables and ownership.

The discovery conversation is free. You receive enough scope detail to compare Provena with an internal build or another supplier. A proposal is not a promise of a fixed number of meetings because results depend on the offer, market, evidence and buyer response.

What a Provena scope can include

  • Market and ideal customer research
  • Account sourcing and verified contact data
  • Cold email and LinkedIn campaign implementation
  • Sending infrastructure and deliverability operations
  • Reply qualification and meeting booking
  • Landing page, content and software work when included in scope
  • Weekly reporting from conversations to pipeline
Your proposal should also name what is excluded. That protects both sides from comparing a managed implementation with a software only or meeting only quote.

Internal outbound cost calculator

Change every input. The defaults are illustrative, not a quote or forecast. The labour input is close to the May 2025 mean annual wage for the broad sales and related occupational group in the San Francisco metro, divided by twelve. It does not include benefits, recruitment or ramp time.

How to compare proposals

Put every option on the same responsibility map.

Start with the buyer outcome, then list who owns market research, account selection, contact verification, infrastructure, messages, reply handling, qualification, booking, conversion assets and reporting. A low software bill still leaves your team responsible for the work. A meeting supplier may stop at the calendar. A managed implementation should state which parts it owns and how learning moves between them.

Compare the cost per qualified opportunity and the speed of market learning, not opens or raw meetings. Define qualification before launch, retain the account and message evidence, and review what reached pipeline. This makes the commercial decision auditable even when two proposals use different pricing models.

Pricing questions

Does Provena publish a fixed monthly price?

No. Provena scopes the target market, channels, volume, qualification, conversion work and reporting responsibility before issuing an exact written price. That prevents a narrow software or meeting quote from being presented as a complete go to market implementation.

What happens during the pricing conversation?

Provena reviews the offer, buyer, market size, current evidence, sales process and the parts of the system your team already owns. The resulting proposal states the fee, term, deliverables, exclusions and qualification standard.

Does Provena guarantee a number of meetings?

No responsible partner can guarantee buyer behaviour. Provena defines the work and measurement clearly, but meetings depend on offer strength, market fit, evidence, targeting and buyer response. Published case studies are individual outcomes rather than forecasts.

How should a startup compare Provena with an internal SDR?

Compare the complete cost and responsibility. Include labour, management, recruitment, data, verification, sending infrastructure, software, reply handling, content, conversion assets and ramp time. Then compare the speed and quality of market learning, not only the monthly line item.

Sources and assumptions

Source values checked on 12 August 2026. Vendor prices can change, so use the linked pages before approving a budget.