The go to market spine

From first signal to closed revenue.

One system, top of funnel to close, with every stage labelled and every tool in its place.

The go to market spine, stage by stage

01
Top of funnel

Signal and targeting

Define the buyer worth chasing and the signals that say they are ready.

We map your ICP, score the total addressable market and pick the buying signals that put your offer in front of the right account at the right moment.

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02
Top of funnel

Sourcing and enrichment

Build a verified contact universe, not a scraped list.

We source companies and contacts, enrich them and verify every email, so the system runs on clean data and your domain stays healthy.

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03
Top of funnel

Outreach and demand

Reach buyers across the channels that actually book meetings.

Cold email, LinkedIn outreach and organic content run together as one motion, personalised at scale and tuned to your buyer, not a recycled template.

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04
Middle of funnel

Capture and convert

Catch the intent we create and warm the buyer before the call.

Lead capture pages, a pre call page that educates the buyer and video that does the warming, all wired into one flow so no interest leaks away.

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05
Middle of funnel

Qualify and route

Qualify replies fast and route them while interest is high.

Every reply is qualified by fit and intent, then routed straight to a booked call, with the playbook and reporting kept in one place.

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06
Close

Book and close

Book the meeting, then track it from reply to closed revenue.

Booked calls flow into the Provena CRM we built, tracked from reply to pipeline to closed, so the close rate climbs as the system runs.

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