38 booked meetings in 44 days.
The challenge
SellMyRide needed to break into the franchised and independent dealer market cold, with no warm introductions and a buyer that ignores generic vendor pitches.
The approach
- Built the outbound system across cold email through Instantly and LinkedIn
- Targeted dealer principals and used car acquisition managers by role
- Sequenced and personalised at scale, leading with a store level hook
- Qualified replies fast and booked the meeting while interest was high
The result
- 38 booked dealer meetings in the first 44 days
- Dealer principals and used car managers booked by role
- A system that keeps producing dealer meetings every week
Connected with: Dealer principals and used car acquisition managers
Evidence and measurement
Reported window: the first 44 days. Reported outcome: 38 booked dealer meetings. Outreach used cold email and LinkedIn and targeted dealer principals and used-car acquisition managers.
- Reported period
- First 44 days
- Outcome definition
- The reported outcome is 38 booked dealer meetings. The public record does not publish a universal meeting qualification rubric or an attendance rate.
- Target audience
- Dealer principals and used car acquisition managers
- Channels in the public record
- Cold email, LinkedIn outreach, Reply qualification and booking
What this record can support
This page supports the specific public outcome stated above for SellMyRide. It is one first party observational record and is not a controlled experiment, industry benchmark, forecast or promise that another company will achieve the same result.
Limitations
- The public record reports meetings booked, not revenue, and no pipeline value is published for this engagement.
- The public download does not expose campaign level messages, account denominators, reply logs or a control group.
Review the complete client results methodology, or download the source-aligned CSV and JSON records. Both files are regenerated from the same case study data during every production build.
Before Provena we were searching for a reliable channel for top of funnel, and this gave us that.
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