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Automotive · Marketplace

38 booked meetings in 44 days, $1.4M in pipeline.
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booked meetings in 44 days
The challenge
SellMyRide needed to break into the franchised and independent dealer market cold, with no warm introductions and a buyer that ignores generic vendor pitches.
The approach
- Built the outbound system across cold email through Instantly and LinkedIn
- Targeted dealer principals and used car acquisition managers by role
- Sequenced and personalised at scale, leading with a store level hook
- Qualified replies fast and booked the meeting while interest was high
The result
- 38 booked dealer meetings in the first 44 days
- $1.4M in pipeline generated
- A system that keeps producing dealer meetings every week
Connected with: Dealer principals and used car acquisition managers

SellMyRide, broken into the dealer market with a system that books meetings weekly.
Before Provena we were searching for a reliable channel for top of funnel, and this gave us that.
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