New client meetings for agencies, not just referrals.
We book qualified meetings with the companies that buy agency services, through targeted email and LinkedIn outreach. Live in 14 days, and you own every domain, inbox and list we build.
What does Provena do for agencies?
Provena is a managed outbound team for marketing, creative, web, SEO, paid media and development agencies. We find verified buyers who match the clients you already serve well, start the conversation by email and LinkedIn, answer every reply fast and get booked calls to show up with confirmations, reminders and a pre-call page. Your team keeps the pitch, the pricing and the client work.
Keep the software vendor and its buyers separate.
Most agencies grow on referrals and the founder's network. That works until it doesn't: a big client leaves, referrals go quiet and the founder is back to prospecting instead of running the business. A sound campaign picks the client types where the agency already has proof, finds the people who sign agency contracts and starts conversations that can turn into retainers rather than one-off projects.
Downstream organisations
- B2B companies with a marketing budget
- Software and SaaS companies
- Professional services firms
- E-commerce and consumer brands
- Financial services and fintech firms
- Multi-location businesses and franchise groups
Commercial owners at the vendor
- Founder
- Managing director
- Chief executive
- New business director
- Growth or partnerships lead
- Head of sales
Downstream buying roles
- Chief marketing officer
- Marketing director
- Head of growth
- Head of digital
- Founder or chief executive
- Brand or communications leader
- Product or technology leader (for development agencies)
Build the agencies universe from product evidence.
The category label starts the research. Positive product and market evidence decides which accounts enter the campaign.
Software categories
Required signals
- A defined service with clear past client work
- Named client types or sectors where the agency has results it can show
- Capacity to take on new retained clients
- A founder or new business lead who can take sales calls
Explicit exclusions
- Prospects that are direct competitors of the agency's existing clients, where the agency has a conflict
- Accounts already in the agency's own pipeline or client list (suppressed before launch)
- Claims or results the agency has not approved
- Pure white-label or subcontracting asks with no end-client buyer
Separate the market before the message is written.
Category, buyer, geography and company size stay visible in the campaign key so unlike audiences are never blended into one sequence.
Service line
Run separate campaigns for each service you sell, so an SEO offer never reads like a web build offer.
Client sector
Target the sectors where you already have proof, and keep messages specific to that sector.
Company stage and size
Separate funded startups, growing mid-market firms and larger brands, because they buy agencies differently.
Trigger events
Use signals such as new marketing hires, funding, rebrands or site launches where they point to a real need.
Default account size bands
Employee size is assigned after parent company resolution. Revenue, ownership, geography and funding remain secondary signals.
The existing Provena service, applied to this market.
These industry pages do not create a separate product. They explain how Provena implemented go to market is aimed at a specific software category.
Provena operates
- Market and ideal customer research
- Account and contact sourcing
- Verified business data
- Cold email and LinkedIn outreach
- Relevant content and landing pages where useful
- Reply qualification and meeting booking
- Weekly reporting on pipeline learning
The client owns
- Product truth and approved claims
- Pricing and delivery capacity
- Approved client proof
- The sales conversation after the meeting
Qualified new client calls
Booked calls with people who sign agency contracts, with confirmations, reminders and a pre-call page.
Founder time back
Our team handles research, sending and replies, so you only step in when there is a call worth taking.
Sector and service learning
Every Friday review shows which services, sectors and messages are getting replies.
From market brief to weekly pipeline learning.
Confirm the brief
Agree the category, buyer market, geography, account rules, message boundaries and outcome that the first campaign should measure.
Research the market
Build the parent company account universe, separate operating locations where they matter and record evidence for every inclusion and exclusion.
Verify the people
Find the relevant commercial owners, verify business contact data and apply contact caps and suppression rules before launch.
Run the outreach
Launch approved cold email and LinkedIn outreach with relevant content or a focused landing page where the buying journey needs more context.
Qualify the replies
Handle responses, confirm fit and intent, book accepted conversations and return the full context to the client team.
Report the learning
Review replies, objections, meetings and account level patterns each week so the brief improves from observed evidence.
Method first, sector proof only when it is approved.
No borrowed sector result
This page explains how we run outreach for agencies.
Review separately attributed client resultsConfirm whether this motion is appropriate before launch.
Best fit
- An agency with a clear service and work it can show
- A founder or new business lead who wants steady new client calls, not just referrals
- Room to take on new retained clients
- Approved case studies or results you are happy for us to reference
Weaker fit
- An agency with no defined offer or no past client work
- No capacity to deliver for new clients in the next few months
- Wanting one-off leads lists rather than booked conversations
- A campaign that depends on claims or results you cannot back up
Research the motion before you book.
Use the tools to check messaging and data quality, review the implementation resources, or read the category guides that already exist.
Agencies outbound, answered.
You're an agency too. Why wouldn't we just do this ourselves?+
You can, and some agencies do. It takes domains and inboxes set up properly, verified data, daily sending, fast reply handling and someone chasing every booked call, every week, alongside client work. Most agencies drop it the moment a big client needs attention. We run it as our only job, and you own every domain, inbox and list we build, so you can take it in-house later.
Will you run outreach for our competitors?+
We don't run outreach for direct competitors into the same buyer pool. Every conversation we start for you is yours alone.
Will outreach reach our existing clients or their competitors?+
We suppress your current clients and open pipeline before launch, and agree any conflict rules with you up front, so nothing goes to accounts you need to protect.
What do we need to provide?+
Your services, the client types you want more of, any work or results you are happy for us to reference, and someone to take the calls. Our team does the research, writing, sending and reply handling.
How fast can we start?+
Campaigns are live in 14 days. You get a dedicated Slack channel, visibility of every lead and reply, and a review every Friday on what is working.
Do you guarantee a number of meetings or clients?+
No. We don't promise numbers. We show you exactly what is being sent, who is replying and which calls are booked, every week.
Map the market before you commit to the campaign.
Get your free GTM plan. We will map the account universe, buyer roles and evidence required, then tell you whether the motion is appropriate.
Map your agency market